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Are You Putting Too Much on Your Business Card?
First of all, if you have a box of business cards, you are not using them. Business card companies should be the most lucrative of all businesses because we should be replacing our supply of business cards monthly or bi-weekly. They are so low in cost per impression that we should be literally littering the world with them (don’t worry, they are biodegradable).
The card example above has the phone number "front and center", first so as to invoke the reader to first call. It then displays the website and email in case the reader wants more info or chooses to communicate via email. There is no physical address because the business may be done at the client's office or the business owner doesn't want to be contacted at a home business address, or for whatever reason. But, know that there is, or should be a "reason" for everything we do in marketing; and for what we place on our "mini billboards".
OK, on to today’s marketing tip. Yes, it has to do with business cards, but you can do the same with all of your advertising pieces and even your business as a whole.
Pull out your business card and look at it with “fresh eyes”; like it is the first time you’ve seen it. Imagine that you are the recipient who is trying to reach you. Is the font large enough to read easily (especially if your market is older), is all pertinent information included (zip code provided if the address is displayed). Include ONLY the contact information to reach you in the way that you want to be reached. Today everyone can get information via the Internet if they want to. If you want your phone to ring, don’t put anything other than your phone number on your cards. If you want them to go to your website, just put your website address on the cards. Place yourself in the shoes of one who is holding your card and wanting to contact you. Do you need to include every possible way for them to reach you on this small piece of marketing real estate or only the one or two ways that you want to be contacted?
You decide. You can always make more cards!
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Andy Fernandes, Detroit, Michigan
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