Are You Putting Too Much on Your Business Card?

First of all, if you have a box of business cards, you are not using them. Business card companies should be the most lucrative of all businesses because we should be replacing our supply of business cards monthly or bi-weekly. They are so low in cost per impression that we should be literally littering the world with them (don’t worry, they are biodegradable).

The card example above has the phone number "front and center", first so as to invoke the reader to first call. It then displays the website and email in case the reader wants more info or chooses to communicate via email. There is no physical address because the business may be done at the client's office or the business owner doesn't want to be contacted at a home business address, or for whatever reason. But, know that there is, or should be a "reason" for everything we do in marketing; and for what we place on our "mini billboards". 

OK, on to today’s marketing tip. Yes, it has to do with business cards, but you can do the same with all of your advertising pieces and even your business as a whole.

Pull out your business card and look at it with “fresh eyes”; like it is the first time you’ve seen it. Imagine that you are the recipient who is trying to reach you. Is the font large enough to read easily (especially if your market is older), is all pertinent information included (zip code provided if the address is displayed). Include ONLY the contact information to reach you in the way that you want to be reached. Today everyone can get information via the Internet if they want to. If you want your phone to ring, don’t put anything other than your phone number on your cards. If you want them to go to your website, just put your website address on the cards. Place yourself in the shoes of one who is holding your card and wanting to contact you. Do you need to include every possible way for them to reach you on this small piece of marketing real estate or only the one or two ways that you want to be contacted?

You decide. You can always make more cards! 

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Things will always happen and the outcome is always how we respond to things that happen. Ter Scott, Life & Legacy Coach™

The week starts on Sunday so hopefully, you’ve set up your week last night in preparation for a great week. Or, you may choose early Monday a.m. to do so if that works better for you. Just know that you are in control of your life and your week. 

Certainly, events will happen “outside” your control but when you are prepared you’ll roll with things more easily.

I know and confess that “I plan my way but God directs my path” and I believe that wholeheartedly. When I have my “quiet time” each morning and plan for success, this is continually confirmed in the things I read and what I view online.

One such thing is what I call my “color reveal”. (I’ll offer more on exactly what that is and how I use it in my other materials). I simply “choose” three colors for the week and “live” its meaning each day of the week. One of this week’s colors for me is the color “Coral”. This color states that “My life is easy and full of synchronicity. I follow the most divine path for me”. As I said above, this is just one way I received a “confirmation” that all will be well for me this week.

What would you like to say that you’ve accomplished when this Friday rolls around? 

Will you be like the student in this conversation?

Friend: What’s your son taking up in college?

Father: Time.

Friend: No, I mean, what will he be when he is out?

Father: Older.

My Monday suggestion for both you and I this week is to write out 3 things we want to accomplish by Friday, look at it daily and then when something is completed before Friday, rejoice, celebrate and send up gratefulness and then continue to work on the other until all 3 is completed. Then on Friday (or Saturday as this is a “life’s week” and not just a “business’ week”) evaluate and congratulate… yourself and those who assisted you in attaining your weekly achievement! 

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