Dare to be Different

In your marketing, do you dare to be different?

I will soon be creating a product which will show the marketing world how to see what everyone else is doing, and then to do the exact opposite because… if you do so, you are more app to be successful.

So this morning, do you trust me? Here’s an idea that may work for your business. It’s been around for years, but few use it. If your business is a retail establishment such as a hardware, or similar, try it this week as an experiment and let me know how it worked for you.

It’s easy, here’s what you do. Tell all (or most) of your employees to park closer to your building in the customer parking spots (except for the handicapped) instead of the usual employee parking area. See if this doesn’t bring in more business from the drive by traffic. Try this during "slow" days or times, and also when neighboring businesses are having specials that are creating drive by traffic. People will wonder “What’s happening at (your business name) store?”  

“Nothing draws a crowd like a crowd” P.T. Barnum