Ter’s Marketing Tip: Say Thank You.
OK, I hear some readers saying that this is common sense,
but I will share what my friend Dexter Yager states which is: “common sense isn’t
so common”. And I will go one step further to emphasize my point and ask you when
was the last time you said the words “thank you” and/or when you did it was
done with sincerity and intent?
So now that we agree that it is important to show our
appreciation we need to ask ourselves some “good” questions. When I think of
asking questions I think of the question system; take these and answer them:
Who, What, When, How, and Why.
I will share a few of my (quick) answers to each but with
you knowing your business; I’ve left 3 blanks for you to fill in with your
answer.
Who? Prospects,
New Customers, Current Customers, _______________ , _______________ ,
_______________ .
What? Imprinted Coffee Mug, Real Dollar Bill, Donation on their
behalf, _______________ , _______________ , _______________ .
When? Payment of item, special purchase, milestone, _______________
, _______________ , _______________ .
How? Telling them, telling them in public or in the media,
special notice sent to their home (instead of their business), _______________
, _______________ , _______________ .
Why (which should probably be our first question)? For
giving referrals, for number of years doing business with our company, when we
notice them in the news for doing something, _______________ , _______________
, _______________ .
I’ve always said in my marketing classes and now in my
workshops and seminars, “Advertising is a noun; marketing is a verb”. Marketing
requires your action. Taking a few moments to complete this “assignment” will
garner results for your business almost immediately.
Ter Scott!
1. Request more details and price break down on this week's Charity Promo.
2. Prepay for your order (we'll give you your total cost)
3. We'll donate 10% of the base price to a charity of your choice!
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