The power of imprinted promotional products- buttons

Use buttons to get the word out!

Sometimes people don’t understand the power and positive pricing advantage of promo products over other advertising mediums. Today I’ll speak about imprinted buttons.

Consider a 2” round diameter button (or badge) priced at 1.29 (this is full color or “multiple color”) for 100 buttons as an example.

I won’t do a direct comparison with all media but I’ll just say if you were to “test” this by ordering and distributing only 100 buttons, your investment would only be $129 for 100 initial impressions; try getting a newspaper ad that is here today, gone tomorrow for only $129! (I’m not necessarily knocking newspaper ads, or similar, as I recommend it to many clients for certain purposes. I’m just showing the real value here with imprinted items).

Now with buttons,

·         your initial impact is when you present your button to the recipient (how much is that worth; especially when you “romance” or put some flair as to how you present it) but it doesn’t end there;

·         your button will receive multiple impressions as others see them.

How much is this worth? Just like a sign on a bus, this is “transit” advertising at very little cost!

For more information on imprinted buttons and more, please visit: www.myimprintrep.com

Jay Conrad Levinson's New Book...

Jay Conrad Levinson is at it again. He has a new book out titled: Guerrilla Marketing for a Bulletproof Career: How to Attract Ongoing Opportunities in Perpetually Gut Wrenching Times, for Entrepreneurs, Employees, and Everyone in Between (Guerilla Marketing Press)Jay Conrad Levinson, Andrew Neitlich (Paperback - Apr 5, 2011)

You can see it here on this page with a list of his other great works! Just to let you know how this guy thinks, here is his "10 Most Important Marketing Secrets" from his earlier books. I think you'll really enjoy this:

Many of these “secrets” are not really “secrets” as admitted by Jay Conrad Levinson in his book(s) Guerilla Marketing. As an ongoing student and instructor of marketing for over 25 years, I’ve known about many of these but have not really seen them placed in a set of “10” before. What’s important is that I believe in each of them, have experienced them and continue to teach them to my students and clients. Thanks Jay for putting them all in one place for us. Feel free to contact Jay Conrad Levinson at:  and you may order his outstanding books and other materials on this page. Now, here are the “Big Ten”:

1.       You must have COMMITMENT to your marketing program.

2.       You must think of that program as an INVESTMENT.

3.       You must see to it that your program is CONSISTENT.

4.       You must make your prospects CONFIDENT in your firm.

5.       Yu must be PATIENT in order to make a commitment.

6.       You must see that marketing is an ASSORTMENT of “weapons” (quotes are mine).

7.       You must know that profits come SUBSEQUENT to the sale.

8.       You must run your firm to be CONVENIENT for your customers.

9.       You must put an element of AMAZEMENT in your marketing.

10.   You must use MEASUREMENT to judge the effectiveness of your “weapons”.

Email me at: terscottpromotes@yahoo.com requesting this list of ten, and I will send you a pdf that you can print, frame and keep at your desk to look at continually. Each day, spend some time thinking as to how you can do each of these 10 Most Important Marketing Secrets.

Make it a great day! Ter Scott!

Display Your Display Ad

Get more from your newspaper, magazine, shopper ads; even your yellow page ads

... by presenting the ad in a clear literature display at your counter, near the product, and anywhere someone in your place of business may see it. A good place is at the check out counter where they’ll have time to read while waiting. You’ve spent time and money in creating this ad so use it reinforce your message. You can also mention the media your ad was placed with a caption above it: “As seen in (name of local paper). These are pretty inexpensive; usually less than a dollar. Visit www.terscott.com/rolodex to find sources.

This tip sponsored by http://www.myimprintrep.com/