You can see it here on this page with a list of his other great works! Just to let you know how this guy thinks, here is his "10 Most Important Marketing Secrets" from his earlier books. I think you'll really enjoy this:
Many of these “secrets” are not really “secrets” as admitted by Jay Conrad Levinson in his book(s) Guerilla Marketing. As an ongoing student and instructor of marketing for over 25 years, I’ve known about many of these but have not really seen them placed in a set of “10” before. What’s important is that I believe in each of them, have experienced them and continue to teach them to my students and clients. Thanks Jay for putting them all in one place for us. Feel free to contact Jay Conrad Levinson at: and you may order his outstanding books and other materials on this page. Now, here are the “Big Ten”:
1. You must have COMMITMENT to your marketing program.
2. You must think of that program as an INVESTMENT.
3. You must see to it that your program is CONSISTENT.
4. You must make your prospects CONFIDENT in your firm.
5. Yu must be PATIENT in order to make a commitment.
6. You must see that marketing is an ASSORTMENT of “weapons” (quotes are mine).
7. You must know that profits come SUBSEQUENT to the sale.
8. You must run your firm to be CONVENIENT for your customers.
9. You must put an element of AMAZEMENT in your marketing.
10. You must use MEASUREMENT to judge the effectiveness of your “weapons”.
Email me at: terscottpromotes@yahoo.com requesting this list of ten, and I will send you a pdf that you can print, frame and keep at your desk to look at continually. Each day, spend some time thinking as to how you can do each of these 10 Most Important Marketing Secrets.
Make it a great day! Ter Scott!
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