Use buttons to get the word out!
Sometimes people don’t understand the power and positive pricing advantage of promo products over other advertising mediums. Today I’ll speak about imprinted buttons.
Consider a 2” round diameter button (or badge) priced at 1.29 (this is full color or “multiple color”) for 100 buttons as an example.
I won’t do a direct comparison with all media but I’ll just say if you were to “test” this by ordering and distributing only 100 buttons, your investment would only be $129 for 100 initial impressions; try getting a newspaper ad that is here today, gone tomorrow for only $129! (I’m not necessarily knocking newspaper ads, or similar, as I recommend it to many clients for certain purposes. I’m just showing the real value here with imprinted items).
Now with buttons,
· your initial impact is when you present your button to the recipient (how much is that worth; especially when you “romance” or put some flair as to how you present it) but it doesn’t end there;
· your button will receive multiple impressions as others see them.
How much is this worth? Just like a sign on a bus, this is “transit” advertising at very little cost!
No comments:
Post a Comment