Before I share this, let me tell you that if you are not registered as a "follower by email" that you are definitely missing out; do so before leaving this page. Also bookmark this page and get back here frequently for reference. I will tell you right now that what you are reading in these articles will later be published and for sale at your local bookstore where others will pay a lot to get what you are getting here at no cost. Also, this material will be presented and sold at my day long workshops where attendees will pay $1000 and up. So, enjoy!
There are no short cuts in doing a good job with anything;
even with your marketing. One must build a good marketing foundation to
continually build upon as the business becomes a viable venture, meaning that
it cash flows and the owner sees the expected results. From here it continues
to meet and exceed the goals that have been set. I’ve seen where some
businesses have survived by doing the day by day promotions and seasonal
specials for a time, but ultimately businesses which succeed are those which
are run from a plan which is used as a track to run on and a road map to future
growth and earnings.
Everything starts with the originator of the business and it
grows from there. The business starts with an idea by the originator and a plan
emerges to go forward in creating an organization. Because the business is the
idea of the originator it follows that the philosophies, personality and everything
about the person exists in the business. (This is why I ask the originator so
much about his or herself when I create logos for businesses; because the
created image used as a logo is, or should be, a reflected image of the idea,
the thoughts, and wishes of the originator).
As the originator moves forward from the idea of the business,
the thoughts and wishes for the originator’s dream must be conveyed (marketed) “to
and through” everyone associated with the business which includes the internal
customers (employees and staff) and the external customers (those benefited
when purchasing the products and services). I’ve always been a fan of Dave
Thomas who started Wendy’s. He started with an idea, conveyed it to and through
everyone involved with the company and now, even after his passing, the company
successfully continues with his original philosophies.
With the business being so tied to the originator’s thoughts,
personality and wishes for its positive results, the originator must do some
real soul searching; it all starts with the originator. After a business has
been around for years and the originator has passed on, successors may
sometimes rightly ask “What would (name of originator) have done?” Asking the
question helps to keep everyone doing what was intended for the business.
Having a business is like having money; it simply amplifies
who a person is. If a person is a “good” person, he or she will have a “good”
business. If a person is not “good” or “liked” the business will not be “good”
or “liked”. Again, everything starts with and is the reflection of the
originator. So, do you want to own a business that strives and continues to
grow to success? You then need to be a person who thrives and continues to grow
to success; personally. The originator and the business are one and the same.
In a future article I will touch a bit on knowing who you are, what you want to do, how you want to do it, and how long you want to take to get there. That’s marketing.
……………………………….
Don’t miss my Marketing on Call, a full 90 days with yours
truly. Get details here: http://terscott.blogspot.com/2013/12/more-about-ter-scotts-marketing-on-call.html
and contact me for further details by using the contact form at my website: www.terscott.com/contactus. There is
no cost for this 90 day pilot program which will later be a full year at a “steal”
for only $100 a month. However, to be enrolled in the Marketing on Call, you’ll
need to join and commit to 3 months minimum of being in the I.D. program. This
is a program in which I and other business associates invest $25 monthly to
gain about $500 a month so this is my sneaky way of getting you successful and
earning cash flow to help any business venture you have.
PSS. Check out my products and services at my site: www.terscott.com. As mentioned, I design logos for companies and I do more; everything having to do with marketing your business offline and online as the "Bricks to Clicks Marketing Consultant".
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